Information technology is the primary communication path used from the first communicating symbols of 3000 BC to the world-wide-web development in 1989. The introduction of the internet in 1991 (Kamkarian, 2016) made the route to digital transformation. As a result, the world connected as never before and the digitalization of all aspects of lives, including the multinational enterprises to domestic retail businesses, wealthiest governments, to most miniature humanitarian or social services, are searching for the most efficient and effective way to fulfill the demands of the global needs. Digital transformation differs from organization to organization, for which it is defined as; integrating digital technology established into all business areas, resulting in fundamental changes to how companies operate and deliver value to customers (Project, 2016).
Target remodeled its 400 stores and outsourced its web presence to Amazon in 2004, and they took the reign in 2011 and shifted its marketing efforts on a D2C model with an expanded social media presence (Starc, 2020). As such, evolutionary enterprises like Amazon have undergone a revolutionary digital transformation journey that gave many other companies the 21st-century path of business profitability. However, while digital transformation regards mainly as a concept to enhance the operations of businesses, the world is very much in need of digital transformation for non-profitable firms that serve the most needed people.
While the profit-making businesses are remodeling with digital transformation, it is crucial to follow the methods to transform the businesses of non-profitable organizations as they are dealing the issues related to the livelihood of the people, such as combating corruption, eliminating poverty, and reducing inequality, from which their organizational impact on achieving the goals is vital. Moreover, some of the global organizations representing multinational interests are already enhancing their information technology capabilities. In that regard, most of the functions of the United Nations are already embracing digital transformation, while some of the leading NGOs who adopted digital transformation are showing positive outcomes. As such, OxFam of Hong Kong innovated by moving to a cloud platform, Microsoft Azure, which enables them to maintain stability and rapidly scale up to easily handle peak race-day traffic for donors who expect a quality, trustworthy user experience to increase donations which dramatically increased website viewers by 600 percent (Microsoft, 2017).
The institutions may remodel their businesses with the same methodology used for profit-making entities with a slight adjustment to cater to the services, need, and customer values to the digital transformation of such businesses. But, most importantly, such entities need to interact with their donors, employees, and beneficiaries transparently from a platform or a technology they trust with commendable privacy policies.
Digital transformation is a journey, and it won’t happen overnight, which incorporates five key steps to get started (Microsoft, 2017).
1) Establish a standard frame of reference to align people, processes, and technology.
2) Assess your current digital approach to identify gaps and opportunities.
3) Build consensus by demonstrating how digital strategy can transform your impact.
4) Determine how to increase your security in the cloud.
5) Build your digital transformation strategy and stay inspired.
For a digital transformation based on the above steps, the institutions should build an effective strategy by establishing a common language and a frame of reference common to their stakeholders and installing a digital system by remodeling the organizational services for the vision to enhance the customer value. Furthermore, as the profit-making entities establish the methods for the individual cooperate benefits, not-for-profit organizations need to follow digital transformation to improve the people’s livelihood and the world at large.
Bibliography
Kamkarian, P., 2016. A Brief History of IT. IT Computer Support Newsletter, 26 May, 2(29), pp. 1-6.
Microsoft, 2017. The New Imperative of Nonprofit Digital Transformation, s.l.: Microsoft Corporation.
Office, U. I. C., 2017. ICO Fines Eleven More Charities, London: UK Gov.
Project, T. E., 2016. https://enterprisersproject.com/. [Online]
Available at: https://enterprisersproject.com/what-is-digital-transformation
[Accessed 12 June 2021].
Starc, A., 2020. https://medium.com/. [Online]
Available at: https://medium.com/@aaron.starc87/how-best-buy-other-brands-adopted-digital-transformation-in-their-business-d148bc806342
[Accessed 12 June 2021].
Duplicated in https://www.blogger.com/u/1/blog/post/edit/454087436586183446/2774857286703030327
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